Besides using the most sustainable materials we can, we are also committed to foster sustainability in our other business practices. Below are the most important ones for our current operation.

Clothing production requires a lot of water. From growing cotton, to dyeing the products, water consumption raises a lot of questions within the industry. While we are not perfect, we try to minimize the water consumption throughout our supply chain through various efforts.

We source materials like TENCEL™ from Lenzing, hemp and organic cotton, both of which are produced with water efficiency in mind. Lenzing TENCEL™ is manufactured using a closed-loop process, where water is continuously recycled, significantly reducing overall consumption. The fibers are produced in a system that minimizes environmental impact, including water waste.

Organic cotton, grown without synthetic pesticides or fertilizers, usually requires less water compared to conventional cotton. The cultivation of organic cotton often relies on rain-fed irrigation, which helps preserve water resources and prevents the depletion of groundwater.

Additionally, our factories are certified by GOTS and bluesign®, which ensures that both water usage and wastewater management meet high environmental standards. GOTS certification requires factories to treat wastewater before discharge, reducing harmful impacts on surrounding ecosystems. Bluesign® certification further guarantees that water usage is minimized and any residual wastewater is handled in a way that protects the environment and human health.

One of the challenges in our industry are CO₂ emissions. While it is only part of the total scope of the impact of the fashion industry, it is still important to highlight some aspects of our efforts in this area.

The best thing to do is minimize the amount of travel that a product has to do from plant to end product and to ensure that the energy required to create them throughout the supply chain is from renewable sources.

We produce all of our products within Europe, from raw resource to end product. This means that our materials have to travel less than big fashion brands, who usually produce where it is cheapest, which can be across the globe. As we are located in the Netherlands, creating a European supply chain is very important to us. For some small elements of our products, like some of the natural rubber we use, it’s not possible to source it completely in Europe. If that is the case, we still aim to make it more local in the future.

Our main factory where the products are constructed and dye house are powered by solar energy, decreasing the demand for fossil fuels at the end of our supply chain. In other parts of the supply chain, this is more difficult for us to track as a small brand. In the future we aim to also research towards the raw resources.

While reducing emissions throughout the supply chain has our priority, we also offset all of the emissions caused by transportation in the supply chain. We do this through a partnership with Dutch organization called The Green Branch.

We minimize textile waste in multiple ways. We reduce waste by designing a product to be made from a single fabric, by maximizing cutting efficiency and by even in some cases using the same fabric for multiple products, so multiple panels can be used to minimize cutting waste. Besides that, we don't work with seasonal collections so we don't overproduce. Last but not least, the cutoffs that happen during production in our main factories are recycled back into the supply chain wherever possible. Currently about 60% of cutoffs are recycled at our main factory. Wherever possible we also try to avoid fiber blends, this makes products easier to recycle at the end of life. However, as sportswear can require certain properties that can only be obtained by blending fibers, we can’t make all products without mixing fibers. We do, however, limit most of our products to a maximum of two materials in the fabrics.

This is one of the main topics we want to focus on in our future sustainability efforts. While we do use recycled materials in our packaging, our main products are currently not made with recycled contents. This is mainly because many materials that we use are quite new, so there aren’t good recycled options available.

On our side, we believe it’s important that we don’t leave waste behind. This is why we take back worn out products and give you a 20% discount on a next order when you do. If you want to make use of this; send us a message at [email protected].

Right now, we can’t recycle the products that we get back, as the technology is not ready for the small volumes of products that we get back. When we do get products back and they are still in okay shape, we donate them to a local charity. The other products we save up in storage, until we have found a way to effectively recycle them into new products.

While we aim to design the products that they can last for a long time. It is also important that we try to give you the best tools for keeping the products working for as long as possible.

For each product, there are clear care instructions provided in the hang tags that are added to the piece of sportswear. By following these, you can keep the products in top condition for the most amount of time.

One of the natural benefits of many of our products, is that they offer natural odor repellant properties. That is why many of our products can be used for multiple sporting sessions, without the need to wash them. This not only increases the lifespan, but also makes sure that there is less water and energy wasted due to washing or drying the products.

When our products have small defects, our customers can repair the products at a local tailor on our costs.

While we try to implement the most sustainable solutions everywhere, the balance between sustainability, longevity and performance can be quite tricky. We are not a perfect solution, but rather we believe that should always keep looking for ways to improve the brand and our sustainability efforts. These include:
▪ More natural or mineral dyes in our production.
▪ Further audit the supply chain scopes, mainly scope 2 and 3 for sustainable practices and living wages.
▪ Certifying our own brand and specific products with for example GOTS, Fair Trade, or B-corp. As a small brand these certifications are too expensive to bear, so currently we focus on investing in new products.
▪ Invest in novel technologies for the development of more sustainable products and materials.
▪ Create a second hand market where our customers can resell their products.
▪ Use more recycled materials wherever possible.

These are just some topics that are on top of mind right now for our future, but natural progression also means that this list and its priorities can morph over time.