004.
Why organic cotton is better than regular cotton.
INSPIRATION
A SELECTION OF ALL THINGS THAT INSPIRE US
Cotton is one of the main fibers used in the clothing industry. It has many applications, from t-shirts to denim and has a long history for being used in societies all across the world. Unlike traditional farming, which relies on synthetic pesticides, herbicides, and GMOs, organic cotton is grown using natural methods. This reduces exposure to harmful chemicals for both farmers and consumers while preserving the health of the surrounding environment. With no toxic residues left on the fiber, organic cotton is safer for your skin and contributes to a cleaner planet.
02.performance fabrics
The environmental benefits of organic cotton are significant. Conventional cotton farming is notoriously water-intensive, often requiring vast irrigation systems. Organic cotton, however, utilizes rainwater more efficiently, relying on healthy, nutrient-rich soil to retain moisture. Additionally, organic farming avoids synthetic fertilizers, which degrade soil and release greenhouse gases. By using techniques like crop rotation and composting, organic farming improves biodiversity, sequesters carbon, and mitigates climate change.
Ethics also play a key role in the organic cotton supply chain. Producers (and brands like us) often adhere to certifications like GOTS (Global Organic Textile Standard), which ensures fair wages, safe working conditions, and bans on child or forced labor. This makes organic cotton not only an environmentally conscious choice but also a socially responsible one. It aligns with the growing demand for transparency and fairness in the fashion industry. In our opinion GOTS is the only certification that really stands out from the rest.
04.irrigation systems
Recycled cotton is another sustainable option, though it comes with limitations. It’s made from post-industrial or post-consumer waste, reducing landfill pressure and conserving resources. However, recycled cotton fibers are typically shorter and weaker, often requiring blending with virgin cotton or other materials to maintain quality. While promising, recycled cotton currently works best for products where durability is less critical. For sportswear it still remains an issue that we can hopefully tackle in the future.