Properties
Features
Road to Plastic Free
To create completely plastic free caps, we need to innovate on the inner visor material. Most brands don’t even mention this material, but it lies beneath the visor fabric and gives the cap its stiffness. Back in the day, it was made with cardboard, but that didn’t hold its shape well. And when it got wet, it compromised the stiffness, reducing the product's lifespan.
Design Philosophy
Timeless products
The beginning of the development of each product in our collection begins with the notion of timelessness. All too often, products go in and out of fashion, creating an artificial lifespan of a product. We want to overcome this idea by creating products that can be worn anywhere and anytime.
Incremental progress
We see sustainability and quality not as a checklist, but an ever evolving goal that we set our intentions to. Nothing we make is perfect, but having an open mindset on how things can be improved with new insights and technologies is what we aim to convey through our product development.
Prioritizing health
For every product that we make, we aim to have it as natural and healthy as possible. Finding a balance between performance, sustainability, and health offers a variety of design challenges that we take very seriously. Lots of sportswear use added harmful chemicals like BPA to enhance performance, but we steer clear from these and try to bring out the best that nature itself has to offer.
Homage to nature
One of our goals is to have you feel like you always have a piece of nature with you wherever you go. Of course, the materials that we use for our products are at the basis of this, but also for the colors we use, the fitting and overall design, we use nature as a core inspiration.